Play Up
Play Up is a Portuguese brand specializing in eco-friendly clothing for babies and children, with a strong family heritage in the textile industry. Play Up combines tradition and innovation to create garments that respect the environment and support the growth of little ones. Each collection is the result of meticulous research into the best materials and careful craftsmanship, entirely made in Portugal.
Play Up stands out for its functional and sustainable design, focusing on the use of natural and recycled fibers, with particular attention to sustainability and circular economy. With GOTS and GRS certifications, Play Up guarantees the sustainable origin of raw materials and ethical production.
For the "Wooden Memories" Fall/Winter 2024 collection, Play Up collaborated with the Portuguese artistic duo So-So, who created unique wooden pieces inspired by local proverbs and endangered wildlife. Among the collection’s illustrations are the Iberian lynx, the elephant, the hedgehog, and the sheep, representing a tangible commitment to raising awareness about environmental impact and the conservation of threatened species.
This collaboration highlights the brand’s commitment to creatively reusing waste, transforming it into art and interactive toys that stimulate children's imagination.
Choosing Play Up means embracing a responsible way of dressing, combining style, comfort, and respect for the environment. Check out the new Fall/Winter 2024 collection and discover the future of sustainable children’s fashion, where each garment tells a story of passion, care, and innovation.
