FASHION REVOLUTION
Brand: Numero 74
"Here each artisan works at her own pace,
in pleasure and serenity
and we do not want it any other way"
Made by loving hands...
Our creations are made BY HAND by our craftsmen and each one is unique. Made with attention and care.
In Thailand every gesture is a ritual performed with delicacy in mind.
Drawing, cutting, embroidery: behind our products there is knowledge, the taste of beauty and sense of detail.
The Numero 74 cotton gauze requires for its processing an old know-how.
This is why our stocks will always be limited and our deadlines cannot be reduced:
here each artisan works at her own pace, in pleasure and serenity and we do not want it any other way.
The business approach we adopt makes possible the commercialization of our unique creations maintaining a moderate price,
but also it ensures a fair income to artisans. To preserve the transmission of knowledge from generation to generation,
allows our employees to work from home and at the same time being able to look after the family as well as
it gives them access to a good quality of life. This is the first priority of Numero74.
The workshop in Chang Mai in the north of Thailand: A large house with a garden shaded by mango trees.
The site was blessed by monks and our artisans work there in serenity and with a true spirit of family.
At its head there is Manop. In Thai, Manop means "gifted, intelli- gent," and this is why Manop became production manager.
He has the sense of a job well done and an eye for details, he verifies every- thing, but always with kindness.
The proof that it is possible to be demanding while at the same time being close to the artisans and listening to them.
The women of the neighbouring villages are rich with expertise. They are organized into a co-operatives to work with us.
Every day their representatives comes to the workshop to pick up their work: the work of embroidery and sewing
which will be carried out in the heart of the villages.
There is no obligation for results: each woman can advance at her own rythme, according to her needs.
The headquarters and style office are situated in Ibiza: Another haven of peace in a property 400 years old.
We only work well in places that inspire us. Here we create, we draw and work watching the sea, surronded by fig and olive trees.
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