FASHION REVOLUTION
Brand: Frugi
"We do need to think...
we need to think
and we need to act!"
At Frugi, co-founder Kurt can often be heard using the phrase "don't make me think" he's referring
to the customer experience at Frugi; that everything should be obvious, seamless and easy, this applies to our ordering processes,
website and marketing. When it comes to sustainability and the impact fashion has on our planet however; the opposite applies...
We do need to think... we need to think and we need to act!
It's becoming increasingly important to support ehical brands. We live in a world where throwaway fashion has become the norm,
our poor wardrobes are straining under the amount of easily accessible, badly made impulse buys and piles of uncared for "wear it once" clothing.
And not just for your own wardrobe's sake but for your child's wardrobe too.
Lucy and Kurt, Frugi's founders
It's safe to say that the recent factory tragedies in Bangladesh shocked us all, they highlighted just how important it is to stop and think...
"Do I know who made my clothes?"
Ask yourself... do I have the foggiest idea about how the cotton was grown, how many toxic pesticides were used, how the dyes
have impacted on our fragile eco-system? Ask yourself... do I even know if the people who made that cute little babygrow were treated well
and paid fair wage... enough to feed their own families?
We totally understand that sometimes busy new mums don't have time to even get dressed; let alone to stop and think about this kind of thing.
But if you did you'd realise spending that bit more on quality organic cotton makes much more sense.
Organic cotton clothing will last so much longer enabling you to hand it down for generatios, or pass it on to a lucky friend.
And not only that, by buying organic you are supporting environmental charities, increasing demand and making a big difference.
Frugi's factory in India
Every time you buy from Frugi you help to save the planet!
Over the last 50 years or so cotton has been grown using ever increasing amounts of chemicals, pesticides and synthetic fertilizers.
These nasties have a huge environmental impact for both the people who grow the cotton to you; the end user.
Problems linked to pesticide use include: reduced soil fertility, frequent water pollution,
reduced biodiversity in the surrounding areas and wild animal and livestock poisoning.
On top of all that at least 20,000 people in developing countries die every year from poisoning by agricultural pesticides*
* Figures taken from the Pesticide Action Network (PAN UK) - Organic cotton - A practical guide to the UK market
Cotton production is far from natural, unless it’s organic.
It may cost a little more to manufacture and buy organic but it’s so much better for everyone involved.
Frugi clothes are made to be as ethical as possible. Frugi clothes are all certified organic by GOTS and the Soil Association.
The strict processes built into these organisations mean that when you are buying products with these stamps on;
you are not just buying organic – you are buying ethical.
These credentials show that we don’t use child labour and that all of our workers have rights, work in a safe environment,
and are guaranteed minimum wages.
